i.
Web Fractional CTO
Senior technical judgment without a senior salary. What to build, what to fix, what to ignore.
Scottsdale, Arizona · Clients nationwide
Your web team
and CTO, on call.
Websites, hosting, AIEO/SEO and thirty-two years of technical judgment — on one fixed monthly rate.
Real U.S. experts. No lock-in. Never billed by the hour.
Building for business since 1994
Our clients earned
$22MILLION
Across 70+ clients in 2025
What we do
Six things, done properly.
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Web design & development
Sites that load fast, convert, and belong to you — built by people you can actually reach.
iii.
AIEO & SEO
Get found by Google — and by ChatGPT, Claude and Perplexity, where customers now ask first.
iv.
Custom web apps & APIs
Plugins, integrations, reporting dashboards, member portals. Built for the browser, not the app store.
v.
PPC advertising
Google and Meta campaigns measured against revenue — and we’ll tell you when to stop spending.
vi.
Secure, private hosting
Our infrastructure, tuned and watched. No noisy shared-host neighbors, no data resold.
Plans
Fixed price.
Never by the hour.
One monthly rate, customized to what your business actually needs. No timesheets, no surprise invoices, no renegotiating every time something changes.
Plans from
$149
Per month
Most clients invest between $600 and $1,500 a month.
Included with every plan
Easy requests
Updates, changes and enhancements without a ticket queue.
Freaky fast delivery
Most requests done within the hour. Larger ones the same day.
Fixed monthly rate
Budget once. Keep the site fresh all year.
Actual humans
Real U.S.-based people answer you — not a bot.
Flexible & extensible
Add or drop services, pause or cancel anytime.
Peace of mind
Backups, updates, uptime and security handled before you notice.
Integrated infrastructure
One stack end to end: a faster site and faster fixes.
Own your destiny
You’ll love us — but if you don’t, everything moves with you.
About
A small team that answers the phone.
Digital Opera is Larry Preston and a small U.S. crew. Thirty-two years building for everyone from solopreneurs to the Fortune 500 — based in Scottsdale, with clients from Minnesota to Colorado to right here in the desert.
We cap the client list on purpose. That’s the whole trick.
Larry PrestonFounder & Fractional CTO
More about usFAQ
Straight answers.
Is there a contract?
No. There are terms to agree to when you sign up, and we’ll tell you if those ever change — but you are not locked in.
What does it cost?
Plans start at $149 per month, and most clients invest between $600 and $1,500 a month depending on how much the site is asked to do. There may be an upfront fee depending on whether we’re moving, updating or building your site. You get a range before we start and a not-to-exceed price once it’s scoped.
Can I cancel?
Anytime, once any outstanding fees are paid. We’ll even recommend someone who might be a better fit.
Can I start small and add on later?
Yes. We’ll recommend the smallest plan that gets you a return, and you grow from there.
Can I edit my own website?
Yes. Our system tracks when and how edits were made, and if you get stuck we’ll fix it. Most clients just hand changes to us and get back to work.
How fast do you respond?
Usually instantly, and within the hour during business hours. On our plans with unlimited requests, most work is finished the same day. That speed is the whole product — it’s why we cap how many clients we take.
Who actually does the work?
A small U.S.-based team, led by Larry Preston. Nothing is subcontracted overseas. Photography and video go to partners we’ve vetted carefully and manage ourselves, so you still deal with one company.
What happens if I leave?
You own your code, your content and your domain — you always did. We hand you a full export and help your next team get it running. No exit fee, no hostage-taking.
Do you only build WordPress sites? Do you do e-commerce?
WordPress is what we manage, and we do a lot of e-commerce on WordPress and WooCommerce. For sites that don’t sell online and don’t need what WordPress adds, we increasingly build fast, hand-coded static sites instead — the page you’re reading is one. We’ll recommend whichever your business is actually better off with.
Do you work with businesses outside Arizona?
Yes — we work with clients in nearly all fifty states, with the largest groups in Arizona, Minnesota and Colorado. We’re based in Scottsdale, so if you’re in Scottsdale, Cave Creek or Carefree we’ll come sit at your table. Everywhere else, we’re a phone call and we answer it.
Do I have to host with you?
Yes. Immediate, total server access is the only way we can support you top to bottom and keep response times where they are.
What isn’t covered?
Your office network, your computer, or third-party apps you only use internally. We’ll advise, but those go back to their vendor for support. Email we handle on the server and from your website — if the trouble is on your local device, we’ll find you someone local.
Curtain up
Let’s talk about your website.
Fifteen minutes, no pitch. You’ll leave knowing what it would take.